FTSE 100 news tone · Wednesday 28 October 2026
FTSE 100 news overview: Wednesday 28 October 2026
News from the 24 hours to Wednesday morning, 28 October 2026. Every relevant headline about all 100 companies, read and scored for how good or bad it is for the company.
Market mood · 28 October
Average tone across the 88 companies with news
What the score means. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Mood over time
Average tone per day, 30 Sep to 28 Oct
Across every FTSE 100 company with relevant news that day, −10 to +10.
Average tone fell 1 point from 3.1 to 2.1 between 30 Sep and 28 Oct. Its high was 4.2 in 7 Oct.
Source: MarketFrame news analysis
| day | Average tone |
|---|---|
| 30 Sep | 3.1 |
| 1 Oct | 3.6 |
| 2 Oct | 2.1 |
| 3 Oct | 3.0 |
| 4 Oct | 1.8 |
| 5 Oct | 3.8 |
| 6 Oct | 3.4 |
| 7 Oct | 4.2 |
| 8 Oct | 3.3 |
| 9 Oct | 2.4 |
| 10 Oct | 2.8 |
| 11 Oct | 2.4 |
| 12 Oct | 3.3 |
| 13 Oct | 3.6 |
| 14 Oct | 2.8 |
| 15 Oct | 3.3 |
| 16 Oct | 2.8 |
| 17 Oct | 3.6 |
| 18 Oct | 2.1 |
| 19 Oct | 2.4 |
| 20 Oct | 1.6 |
| 21 Oct | 2.6 |
| 22 Oct | 4.1 |
| 23 Oct | 3.0 |
| 24 Oct | 3.0 |
| 25 Oct | 2.7 |
| 26 Oct | 1.7 |
| 27 Oct | 3.2 |
| 28 Oct | 2.1 |
Weekly note · 20 October – 26 October
FTSE 100 news tone: pharma and property led, utilities and banks lagged
Coverage of the FTSE 100 stayed positive all week, and two drugmakers and two property firms led it. Severn Trent, 3i and Imperial Brands had the weakest reads.
Written by ScriptGrain from the week's stored scores, fact-checked.
Top stories · 28 October · by headlines
HSBC reports 32% third-quarter profit rise; shares fall on revenue missnegative · HSBA · 54 headlines
HSBC reported a 32% rise in third-quarter profit, but shares fell sharply as revenue and income missed estimates, dragging the FTSE 100.
Reckitt cuts 2026 sales growth guidance after Q3strongly negative · RKT · 43 headlines
Reckitt lowered its annual sales growth outlook on North American Lysol supply problems, and shares fell sharply, with results and call coverage.
Helen Miles, Severn Trent's finance chief, is moving to Vistrynegative · SVT · 21 headlines
Severn Trent announced CFO Helen Miles is stepping down to become Vistry's finance chief, and a search for a successor is starting.
Informa lowers its 2026 sales growth outlook to 3% because of Saudi disruptionneutral · INF · 15 headlines
In its nine-month update, Informa reduced its revenue growth guidance to 3% because of disruption to events in Saudi Arabia, but kept its guidance for double-digit earnings growth.
Hindustan Unilever reports September-quarter results and ₹19 dividendpositive · ULVR · 15 headlines
Hindustan Unilever published second-quarter results with higher sales and profit, margin pressure and a ₹19 interim dividend.
Standard Chartered raises 2026 income target after Q3 profit beatstrongly positive · STAN · 13 headlines
Standard Chartered reported higher third-quarter profit above forecasts, driven by wealth and trading, and lifted its 2026 income target.
All 100 companies · 28 October
Every company and sectorSectors · 28 October · average tone
Insurance had the best coverage and Real estate the worst
Average tone of each sector's companies with news, −10 to +10.
Insurance is the largest at 6.3, 1.6 times Mining (4.1). Real estate is the lowest at −1.3. 4 of the 16 are below zero.
Source: MarketFrame news analysis
| sector | Average tone |
|---|---|
| Insurance | 6.3 |
| Mining | 4.1 |
| Travel and leisure | 3.9 |
| Pharma and healthcare | 3.5 |
| Financial services | 3.2 |
| Media and technology | 3.0 |
| Aerospace and defence | 2.7 |
| Retail | 2.7 |
| Industrials and support services | 2.5 |
| Telecoms | 1.7 |
| Banks | 0.8 |
| Utilities | 0.7 |
| Consumer staples | −0.5 |
| Oil and gas | −0.6 |
| Housebuilders | −0.9 |
| Real estate | −1.3 |
Biggest stories · the week to 28 October
| Story | Tone | Headlines |
|---|---|---|
| HSBC reports 32% third-quarter profit rise; shares fall on revenue missHSBC · HSBA · 28 October | −0.9neutral | 94 |
| Aviva Investors puts £22bn sterling liquidity fund's tokenised class on XRP LedgerAviva · AV · 28 October | +6.1strongly positive | 66 |
| Barclays links 5,000 planned job losses to AIBarclays · BARC · 28 October | −0.9neutral | 65 |
| easyJet signs up Starlink for aircraft Wi-Fi, with installation starting in 2027EasyJet · EZJ · 27 October | +8.0strongly positive | 63 |
| Rio Tinto allocates $1.9bn for work on its Kangwinan bauxite projectRio Tinto · RIO · 28 October | +7.9strongly positive | 55 |
| HSBC launches RedCoin stablecoin on PayMeHSBC · HSBA · 28 October | +5.8positive | 50 |
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