# MarketFrame

> Competitive intelligence platform for tracking, analysing, and acting on competitor activity in real time.

- URL: https://marketframe.app
- Contact: sales@marketframe.app
- Support: In-app AI chat assistant
- Operator: Adapt Progress Evolve Limited (https://adaptprogressevolve.com)
- hilyt profile (machine-readable entity card): https://i.hilyt.it/marketframe
  (plain text: https://i.hilyt.it/marketframe/llm.txt)

## What MarketFrame Does

MarketFrame is a SaaS platform that helps product, marketing, sales, and strategy teams monitor competitors across news, jobs, reviews, social media, and financial signals. It uses AI to surface sentiment, generate insights, create battle cards, and produce analyst-grade intelligence reports — all from a single dashboard.

## Core Capabilities

### News Monitoring & Sentiment Analysis
- Automated competitor news collection from web sources
- AI-powered sentiment classification (positive, neutral, negative) with numeric scores
- Article summarisation and key information extraction
- Trend analysis over configurable time windows
- Daily and weekly email digests
- Customisable alert thresholds and notification rules
- Article tagging, bookmarking, collections, and archiving

### Job Market Intelligence
- Competitor job listing tracking (titles, departments, locations, salaries)
- Hiring velocity analysis and department-level breakdowns
- Salary range benchmarking across competitors

### Review Monitoring
- Aggregation of competitor reviews from platforms like G2, Trustpilot, and Capterra
- Sentiment analysis per review with scoring
- Review trend tracking over time

### Social Media Monitoring
- Competitor social post tracking across LinkedIn and other platforms
- Engagement metrics (likes, comments, shares)
- Sentiment analysis on social content

### AI Battle Cards
- Auto-generated competitive battle cards per competitor
- Sections: strengths, weaknesses, objection handling, win/loss themes
- Threat-level classification
- Collaborative commenting and team annotations
- Export to PDF

### AI Intelligence Reports
- On-demand analyst-grade reports generated by AI
- Customisable report templates
- Covers market positioning, competitive landscape, and strategic recommendations
- Download as PDF

### Social Studio (Content Creation)
- Create branded social media posts from competitive insights
- AI caption generation
- Video creation with animated data visualisations
- Multiple video templates (alert, comparison, celebration, reveal, data-viz)
- Background music, voiceover, and text overlay support
- Export video and static image content

### UK Competitor Index
- Free public tool ranking UK companies by competitive activity
- Weekly updated league table
- Company profile pages with sentiment trends
- Email-gated access for detailed data

### Dashboard & Collaboration
- Real-time dashboard with competitor activity feeds
- Global search across all data types
- Team workspaces with role-based access
- Article assignments and commenting
- Audit logging of all team actions
- Customisable notification preferences

## Subscription Tiers

All prices in GBP. All paid plans include a 7-day free trial.

### Starter — £49/month (£499/year)
- Track up to 3 companies
- 1 team seat
- 30 days historical data
- Daily news updates
- Basic sentiment analysis
- No API access
- No webhooks

### Business — £149/month (£1,499/year)
- Track up to 10 companies
- 5 team seats
- 90 days historical data
- Real-time news updates
- Advanced sentiment analysis with trend analysis
- 5 AI analyst reports per month
- REST API access (100 requests/minute)
- Webhook support
- 3 API keys
- Priority support

### Premium — £399/month (£3,990/year)
- Track up to 50 companies
- 20 team seats
- 365 days historical data
- Real-time news updates
- AI-powered sentiment analysis
- AI battle cards
- 25 AI analyst reports per month
- REST API access (500 requests/minute)
- Webhook support with custom integrations
- 10 API keys
- Priority support

### Enterprise — Custom pricing
- Unlimited companies and seats
- Bespoke configuration
- Contact sales@marketframe.app

### Add-ons
- Additional seats: £6.99/month each
- Enterprise extras: extra companies (£14.99/mo), extra API capacity (£99/mo per 1,000 req/min)

## REST API

Available on Business and Premium plans. Authentication via Bearer token (`cir_sk_` prefix).

Base URL: `https://kymwzvpfzkztyolrxctx.supabase.co/functions/v1/api-gateway`

### Endpoints

| Method | Path | Description |
|--------|------|-------------|
| GET | /v1/competitors | List all tracked competitors |
| GET | /v1/competitors/:id | Get a single competitor |
| GET | /v1/news | List news articles with sentiment |
| GET | /v1/jobs | List competitor job listings |
| GET | /v1/insights | List AI-generated insights |
| GET | /v1/reviews | List competitor reviews |
| GET | /v1/battlecards | List battle cards (Premium only) |
| GET | /v1/social | List social media posts (Premium only) |

### Common Query Parameters

| Parameter | Description |
|-----------|-------------|
| limit | Results per page (max 100, default 20) |
| offset | Pagination offset |
| competitor_id | Filter by competitor |
| since | Filter from date (ISO 8601) |
| until | Filter to date (ISO 8601) |
| sort | Sort field (default: created_at) |
| order | Sort direction: asc or desc |
| sentiment | Filter by sentiment (news endpoint) |
| department | Filter by department (jobs endpoint) |
| platform | Filter by platform (reviews, social endpoints) |
| type | Filter by type (insights endpoint) |
| severity | Filter by severity (insights endpoint) |

### Rate Limits
- Business: 100 requests per minute
- Premium: 500 requests per minute

### Response Format
```json
{
  "data": [...],
  "pagination": {
    "total": 150,
    "limit": 20,
    "offset": 0,
    "has_more": true
  }
}
```

## Webhook Support

Available on Business and Premium plans. MarketFrame can push events to your endpoint when new data arrives. Delivery history and analytics are available in the settings dashboard.

## AI Features

- **Sentiment Analysis**: NLP-based classification of news articles, reviews, and social posts with numeric scoring
- **Content Summarisation**: Automatic article summaries and key information extraction
- **Insight Generation**: AI identifies trends, anomalies, and strategic signals across competitor data
- **Battle Card Generation**: Section-by-section AI authoring of competitive battle cards
- **Intelligence Reports**: Full analyst-grade reports covering market positioning and strategic recommendations
- **Social Caption Generation**: AI-written captions for social media posts based on competitive data
- **Voiceover Generation**: AI-generated voiceover audio for video content
- **Blog Post Generation**: AI-assisted blog content creation from competitive insights

## Use Cases

- **Product Teams**: Monitor competitor feature launches, hiring signals in engineering, and review sentiment to inform roadmap priorities
- **Marketing Teams**: Track competitor messaging, create social content from insights, and benchmark brand sentiment
- **Sales Teams**: Use battle cards for deal preparation, track competitor pricing changes, and monitor win/loss signals
- **Strategy Teams**: Generate intelligence reports for board presentations, analyse market positioning, and identify M&A signals

## Technology

- Web application built with React and TypeScript
- Backend powered by Lovable Cloud (PostgreSQL, edge functions, real-time subscriptions)
- Stripe for billing and subscription management
- AI models for NLP, sentiment, and content generation

## Pages

- https://marketframe.app/ — Landing page
- https://marketframe.app/pricing — Pricing and plan comparison
- https://marketframe.app/blog — Blog
- https://marketframe.app/intelligence — Intelligence reports showcase
- https://marketframe.app/uk-index — UK Competitor Index (free public tool)
- https://marketframe.app/solutions/competitive-intelligence — Competitive intelligence solution
- https://marketframe.app/solutions/news-sentiment-analysis — News sentiment analysis solution
- https://marketframe.app/solutions/financial-intelligence — Financial intelligence solution
- https://marketframe.app/features/live-dashboards — Live dashboards feature page
- https://marketframe.app/compare/crayon — MarketFrame vs Crayon comparison
- https://marketframe.app/compare/klue — MarketFrame vs Klue comparison
- https://marketframe.app/docs/api — API documentation
- https://marketframe.app/faq — Frequently asked questions
- https://marketframe.app/privacy — Privacy policy
- https://marketframe.app/terms — Terms of service