WPP · Media and technology · FTSE 100
WPP news today
News from the 24 hours to Monday morning, 26 October 2026 · how the news treated WPP, scored −10 to +10. 1 of the last 1 days had relevant coverage.
How to read a score. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Tone over time · big stories marked
The last month
Over the last 30 days coverage of WPP averaged −0.5 (neutral) across 1 day with relevant news.
Stories that moved the tone · by impact
1Omnicom wins Coca-Cola media account as WPP retains global mandateneutral · 3 headlines · 3 outlets · 26 October
Outlets report Coca-Cola split media duties, with WPP keeping its global brief.
Strongest headlines
- −3.3Coca-Cola Splits Media Responsibilities Between Omnicom And WPP In North America - Brand SpurBrand Spur · 26 October · Coca-Cola splits North America media work, WPP loses share
- +2.5What Does WPP (LSE:WPP) Keeping A Global Media Brief Really Change?Yahoo Finance · 26 October · WPP keeps global media brief, though analysis questions impact
- −0.8Omnicom secures Coca-Cola media account in as WPP retains global mandateMarketing Edge · 26 October · Omnicom wins Coca-Cola media piece but WPP keeps global mandate
Day by day · 30 days
Each square opens that day's headlines. Dashed means no relevant news.
Last 7 days
| News in the 24 hours to, and what it was about | Tone |
|---|---|
| Mon 26 Oct · 8 headlinesCoverage centred on Coca-Cola dividing its media work, with Omnicom winning the North American business while WPP kept the global mandate. | −0.5 |
Media and technology · 26 October
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