FTSE 100 news / Companies and sectors / Marks & Spencer
Marks & Spencer news analysis
Marks & Spencer (LSE: MKS) is in the FTSE 100. 21 of the last 21 days had relevant coverage.
Latest: Tuesday 20 October 2026
+3.7 from 27 relevant stories. Coverage was mostly favourable, with shares hitting a one-year high, a new flagship store, a Klarna partnership and plenty of positive product and Christmas range stories. Delayed store openings in Sheffield and elsewhere and a rival's cheaper Christmas snack held the score back.
Tone over time
Coverage of Marks & Spencer worsened between 30 September 2026 and 20 October 2026
Daily news tone, from −10 (clearly bad) to +10 (clearly good). Gaps are days with no relevant stories.
Tone fell 53% from 8 to 4 between 30 Sep and 20 Oct. Its low was 1 in 10 Oct.
- 11
- 22
- 33
Every plotted day had 3 or more relevant stories. Numbered markers are the days with the strongest single headline (key below). This is the tone of coverage, not a share price.Source: MarketFrame news analysis
| day | Tone |
|---|---|
| 30 Sep | 8 |
| 1 Oct | 8 |
| 2 Oct | 4 |
| 3 Oct | 3 |
| 4 Oct | 3 |
| 5 Oct | 6 |
| 6 Oct | 5 |
| 7 Oct | 2 |
| 8 Oct | 4 |
| 9 Oct | 4 |
| 10 Oct | 1 |
| 11 Oct | 2 |
| 12 Oct | 5 |
| 13 Oct | 5 |
| 14 Oct | 4 |
| 15 Oct | 5 |
| 16 Oct | 4 |
| 17 Oct | 4 |
| 18 Oct | 5 |
| 19 Oct | 3 |
| 20 Oct | 4 |
Day by day
| Day | Tone | Stories | What the coverage was about |
|---|---|---|---|
| Tuesday 20 October 2026 | +3.7 | 27 | Coverage was mostly favourable, with shares hitting a one-year high, a new flagship store, a Klarna partnership and plenty of positive product and Christmas range stories. |
| Monday 19 October 2026 | +3.3 | 14 | Coverage was mostly positive, with new store plans, Christmas recruitment, a new payment option and favourable clothing coverage. |
| Sunday 18 October 2026 | +4.5 | 19 | Coverage was mostly positive product news, with shoppers praising M&S clothing, Christmas items and the new 'Big Daddy' treat, plus a Coco de Mer lingerie collaboration. |
| Saturday 17 October 2026 | +3.7 | 35 | Coverage was mostly upbeat, with shoppers praising M&S clothing and food, plus new and larger stores at Speke and Clarks Village. |
| Friday 16 October 2026 | +3.7 | 38 | Coverage was mostly upbeat, led by the Coco de Mer lingerie collaboration, Meghan wearing M&S items, the Klarna checkout option, new jobs and a UBS target increase. |
| Thursday 15 October 2026 | +4.5 | 33 | Coverage leaned positive, led by UBS raising its target price to 465p and strong interest in the Coco de Mer lingerie range and autumn and Christmas products. |
| Wednesday 14 October 2026 | +4.0 | 37 | Coverage was mostly positive, with new product ranges, the Coco de Mer lingerie collaboration, a student offer, store openings and a rise in the shares. |
| Tuesday 13 October 2026 | +5.0 | 28 | Coverage was mostly positive, focused on Christmas recruitment drives, the Coco de Mer collaboration, favourable product write-ups and commentary calling the shares undervalued. |
| Monday 12 October 2026 | +4.7 | 14 | Coverage was mostly favourable consumer and fashion pieces praising M&S clothing, homeware and the new Autograph and Coco de Mer lines, alongside a large Christmas recruitment drive. |
| Sunday 11 October 2026 | +1.7 | 33 | Coverage was dominated by M&S chief Stuart Machin's criticism of the Budgets and business rates, alongside a Salmonella recall. |
| Saturday 10 October 2026 | +1.3 | 35 | Coverage was mostly favourable, with festive hiring of 11,000 seasonal staff, new Workington store plans and plenty of positive product features. |
| Friday 9 October 2026 | +4.0 | 37 | Coverage leaned positive, led by the 11,000-strong Christmas hiring drive, new product launches and a Barclays Buy rating. |
| Thursday 8 October 2026 | +4.0 | 17 | Coverage was mostly favourable, with a Sephora shop-in-shop plan, a share price rise, new food launches and positive product write-ups. |
| Wednesday 7 October 2026 | +2.0 | 27 | Coverage was dominated by upbeat product stories on clothing, fragrance and Christmas ranges, plus a supportive Citi price target and a new store opening. |
| Tuesday 6 October 2026 | +5.0 | 31 | Coverage was mostly favourable consumer and fashion stories, with shoppers praising M&S clothing and food value and a restocked viral item. |
| Monday 5 October 2026 | +6.0 | 11 | Coverage was mostly positive, led by the Sephora partnership to bring beauty to 100 stores and a £14.2 billion sales year, with favourable product pieces too. |
| Sunday 4 October 2026 | +3.0 | 15 | Coverage was mostly positive consumer fashion pieces praising M&S autumn clothing, plus news of a new store in a former Homebase. |
| Saturday 3 October 2026 | +2.8 | 36 | Coverage was mostly positive product and range stories, plus a new Foodhall opening and a Sephora beauty launch. |
| Friday 2 October 2026 | +4.0 | 30 | Coverage was mostly favourable, led by praise for the Sephora deal, plans for a new Workington food hall and plenty of positive fashion coverage. |
| Thursday 1 October 2026 | +7.5 | 34 | Coverage was dominated by the announcement that Sephora will open beauty concessions in 100 M&S stores, seen as a significant boost to its beauty offer. |
| Wednesday 30 September 2026 | +7.8 | 33 | Coverage was dominated by M&S's deal with Sephora to open beauty departments in 100 stores, widely seen as a boost to its beauty offer and appeal to younger shoppers. |
Sector: Retail