M&S fashion range goes on sale via Zalora and The Iconic

+8.7strongly positive

+8.7

Headlines11

Outlets10

Days212 November – 13 November

Several outlets report that under a deal with Global Fashion Group that also takes in logistics, M&S is going live on Zalora, which serves Southeast Asia, and on The Iconic, which covers Australia and New Zealand.

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

Every outlet, by impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

Every outlet, by impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outlet	Average tone
Drapers	9.2
Insider Media Ltd	9.2
Retail Systems	9.2
Retail Times	9.2
Fashion United	9.2
365 Retail	9.2
FashionNetwork India	9.2
Retail Bulletin	8.3
Inside Retail New Zealand	7.5
Retail Asia	6.7

Outlet	Headlines	Average tone
Drapers	2	+9.2
Insider Media Ltd	1	+9.2
Retail Systems	1	+9.2
Retail Times	1	+9.2
Fashion United	1	+9.2
365 Retail	1	+9.2
FashionNetwork India	1	+9.2
Retail Bulletin	1	+8.3
Inside Retail New Zealand	1	+7.5
Retail Asia	1	+6.7

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Tone	What the article reported, and why it scored that way	Source
+9.2	Partnership extends reach across Asia Pacific.	Drapers (opens the article) ↗
+9.2	Partnership extends reach across Asia Pacific.	Drapers (opens the article) ↗
+9.2	Regional partnership widens overseas presence and growth prospects.	Insider Media Ltd (opens the article) ↗
+9.2	Regional partnership widens overseas presence.	Retail Systems (opens the article) ↗
+9.2	Partnership reaches new customers across the region.	Retail Times (opens the article) ↗
+9.2	Launch on regional fashion platforms expands sales channels.	Fashion United (opens the article) ↗
+9.2	Partnership supports growth in Asia Pacific.	365 Retail (opens the article) ↗
+9.2	Expansion deal includes logistics support.	FashionNetwork India (opens the article) ↗

2 more headlines that day

Tone	What the article reported, and why it scored that way	Source
+8.3	Southeast Asia launch with Australia to follow.	Retail Bulletin (opens the article) ↗
+7.5	New market entry through online fashion platform adds international reach.	Inside Retail New Zealand (opens the article) ↗

Marks & Spencer on 13 November

Tone	What the article reported, and why it scored that way	Source
+6.7	Fashion range enters a new Asian online marketplace	Retail Asia (opens the article) ↗

Marks & Spencer on 12 November

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The story

How each outlet covered it · 10 outlets

Every outlet, by impact on the tone

Day by day · 2 days, strongest headlines first

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