FTSE 100 news / Companies and sectors / Pearson
Pearson news analysis
Pearson (LSE: PSON) is in the FTSE 100. 17 of the last 21 days had relevant coverage.
Latest: Tuesday 20 October 2026
+4.5 from 2 relevant stories. Coverage focused on Pearson's push to put AI at the centre of learning, which reads positively. A raised analyst price target was tempered by it still implying a 7% downside.
Tone over time
Coverage of Pearson held broadly steady between 30 September 2026 and 20 October 2026
Daily news tone, from −10 (clearly bad) to +10 (clearly good). Gaps are days with no relevant stories.
Tone fell 21% from 6 to 5 between 30 Sep and 20 Oct. Its high was 8 in 7 Oct.
- 11
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- 33
11 days of 17 had fewer than 3 relevant stories, so those points are thin evidence. Numbered markers are the days with the strongest single headline (key below). This is the tone of coverage, not a share price.Source: MarketFrame news analysis
| day | Tone |
|---|---|
| 30 Sep | 6 |
| 1 Oct | 3 |
| 2 Oct | 7 |
| 3 Oct | −1 |
| 4 Oct | 1 |
| 5 Oct | – |
| 6 Oct | 4 |
| 7 Oct | 8 |
| 8 Oct | 6 |
| 9 Oct | 6 |
| 10 Oct | −4 |
| 11 Oct | – |
| 12 Oct | – |
| 13 Oct | 5 |
| 14 Oct | 1 |
| 15 Oct | 6 |
| 16 Oct | 3 |
| 17 Oct | 5 |
| 18 Oct | – |
| 19 Oct | 6 |
| 20 Oct | 5 |
Day by day
| Day | Tone | Stories | What the coverage was about |
|---|---|---|---|
| Tuesday 20 October 2026 | +4.5 | 2 | Coverage focused on Pearson's push to put AI at the centre of learning, which reads positively. |
| Monday 19 October 2026 | +6.3 | 1 | Coverage centred on Pearson launching Career Studios and UBS keeping its 1,300p price target on the stock. |
| Sunday 18 October 2026 | – | 0 | |
| Saturday 17 October 2026 | +5.3 | 1 | Coverage was a preview of Pearson's third-quarter update, describing steady growth beforehand. |
| Friday 16 October 2026 | +2.8 | 4 | Coverage mixed the launch of Career Studio and shares reaching a new one-year high with a UBS downgrade. |
| Thursday 15 October 2026 | +6.2 | 5 | Coverage was mainly about Pearson launching Career Studio products for school and work, including an AI tutor pilot for adult learners. |
| Wednesday 14 October 2026 | +1.3 | 6 | Coverage was mostly routine disclosures about a Pearson director leaving the Schroders board after its acquisition, which are neutral. |
| Tuesday 13 October 2026 | +5.2 | 2 | Coverage was mildly positive, with Pearson's share price moving above its 200-day moving average and commentary pointing to virtual learning momentum and new AI partnerships. |
| Monday 12 October 2026 | – | 0 | |
| Sunday 11 October 2026 | – | 0 | |
| Saturday 10 October 2026 | −4.3 | 4 | Coverage was mainly about UBS downgrading Pearson to neutral, citing valuation and limited room for upside after an 18% yearly share price rise. |
| Friday 9 October 2026 | +6.3 | 1 | Coverage was limited to Pearson appointing three directors, alongside a 2.66 percent rise in its shares. |
| Thursday 8 October 2026 | +6.0 | 1 | Coverage centred on Pearson's reported move into corporate reskilling through Workera, which reads as a modestly positive strategic step. |
| Wednesday 7 October 2026 | +7.7 | 1 | Coverage centred on Pearson adding an AI-native assessment business, which put the stock in focus. |
| Tuesday 6 October 2026 | +4.0 | 3 | Coverage centred on Pearson agreeing to acquire Workera, which reads as a positive strategic step. |
| Monday 5 October 2026 | – | 0 | |
| Sunday 4 October 2026 | +0.5 | 1 | Coverage was thin, limited to a report of Pearson issuing 74,167 shares alongside a quoted share price. |
| Saturday 3 October 2026 | −1.3 | 1 | The only relevant coverage was a brief note on Pearson's shares edging down 0.35 percent after hours. |
| Friday 2 October 2026 | +7.0 | 1 | Most coverage was routine share issue and voting rights notices, which say nothing about prospects. |
| Thursday 1 October 2026 | +3.0 | 1 | Coverage centred on Pearson's shares wobbling despite a rise in half-year profit and an AI upskilling push. |
| Wednesday 30 September 2026 | +5.7 | 4 | Coverage centred on Pearson agreeing to acquire the AI skills platform Workera, which is framed as strengthening its offering. |
Sector: Media and technology