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Games Workshop (GAW): news on Wednesday 28 October 2026

News from the 24 hours to Wednesday morning, 28 October 2026.

Tone of the day

+5.0positive
Relevant headlines5of 8 read
Stories5grouped by event

What the score means. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

Why it scored this way

Coverage was mostly positive, led by a collaboration on Middle-earth content, plus new Age of Sigmar products and a licensed Warhammer 40,000 figure. A cancelled Necromunda expansion and ex-dividend commentary were minor and held the score back.

What drove it

  • Middle-earth collaboration
  • new product releases
  • Necromunda cancellation

Around this day

DayToneHeadlines
Thu 22 Oct+3.36
Fri 23 Oct+2.86
Sat 24 Oct+0.36
Sun 25 Oct+3.72
Mon 26 Oct+0.33
Tue 27 Oct+3.35
Wed 28 Oct+5.05

5 stories · 5 headlines · strongest first

Travel and leisure on 28 OctoberFTSE 100 that day
ToneWhat the article reported, and why it scored that waySource
Middle-earth Enterprises and Games Workshop reinforce their licensing deals +8.31 headline today · 2 in all, since 26 October · New Line and Games Workshop are working together on Middle-earth material.
+9.2Licensing tie-up with film producer extends its brand reach into Middle-earth content.SSBCrack (opens the article) ↗
Games Workshop reveals Warhammer holiday Battleforces +3.51 headline today · 15 in all, since 17 October · Six new Age of Sigmar battleforces are introduced.
+5.0New product bundles launched for its Age of Sigmar game.iXBT.games (opens the article) ↗
Pre-orders open at JoyToy for Horus Heresy figures +3.51 headline today · 4 in all, since 15 October · JoyToy releases a Darnath Lysander figure.
+4.2Licensed collectible figure shows ongoing demand for its Warhammer 40,000 universe.iXBT.games (opens the article) ↗
Games Workshop drops Necromunda roleplaying game a month after unveiling it −3.11 headline today · 6 in all, since 24 October · Games Workshop cancelled the Necromunda expansion.
−2.5Product expansion dropped, though dividend yield mentioned as a mild offset.AD HOC NEWS (opens the article) ↗
Games Workshop ex-dividend and valuation commentary −0.21 headline today · 28 in all, since 1 October · Commentary on income interest after the ex-dividend date.
+0.8Commentary on shares trading without the latest dividend; largely factual.Kalkine Media (opens the article) ↗

Each article has its own score. The lines are our own summary; follow the source link to read the article itself.

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How it works. Every morning an AI model reads the UK business news about each FTSE 100 company and scores how good or bad it is for the company, from −10 to +10. Pages update by about 07:45 UK time.

Not investment advice. MarketFrame rates the tone of news coverage. It is general information, not a recommendation to buy or sell anything. The scores are not share-price data or forecasts: a good score doesn't mean a share will rise, and a bad one doesn't mean it will fall.

Data to 06:30 UTC, 28 October · 770 headlines · 88 companiesMade by Adapt Progress Evolve Limited, a UK company · Privacy · Terms · RSS · API · llms.txt