AUTO · Media and technology · one day
Autotrader Group (AUTO): news on Wednesday 28 October 2026
News from the 24 hours to Wednesday morning, 28 October 2026.
Tone of the day
What the score means. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Why it scored this way
Coverage was mainly about a shake-up of Autotrader's dealer terms and conditions, alongside a new Northern Ireland-only rival marketplace. Both lean slightly negative, though neither looks large.
What drove it
- dealer terms changes
- new competitor
Around this day
| Day | Tone | Headlines |
|---|---|---|
| Thu 22 Oct | +1.3 | 2 |
| Fri 23 Oct | +6.3 | 1 |
| Sat 24 Oct | +2.8 | 5 |
| Mon 26 Oct | +0.7 | 1 |
| Tue 27 Oct | +3.0 | 7 |
| Wed 28 Oct | −2.3 | 2 |
2 stories · 2 headlines · strongest first
Media and technology on 28 OctoberFTSE 100 that day| Tone | What the article reported, and why it scored that way | |
|---|---|---|
| Autotrader updates terms and conditions for dealers −1.21 headline today · 2 in all, since 27 October · Autotrader announced a major change to its dealer terms and conditions. | ||
| −2.5 | Changes to dealer contract terms could cause friction with customers, though effect unclear. | |
| Forecourt debuts as a vehicle marketplace restricted to Northern Ireland −2.01 headline today · A new marketplace for vehicles in Northern Ireland has launched. | ||
| −2.0 | New regional rival marketplace enters one part of its market, minor competitive pressure. | |
Each article has its own score. The lines are our own summary; follow the source link to read the article itself.
Follow by email
A short, free morning email on how the news treated Autotrader Group: the tone, the stories behind it, and when coverage starts to turn. Launching soon; one click to unsubscribe.