FTSE 100 news / Companies and sectors / Diageo / 5 October 2026

Diageo (DGE): news on Monday 5 October 2026

−0.3 neutral

Coverage was mixed: a dismissed agave-label lawsuit, an Indian festive blend launch and celebrity marketing aimed at younger Scotch drinkers were offset by the closure of a US brewery. Routine Diageo India appointments added little.

What drove it

US brewery closure
lawsuit dismissed
Scotch marketing

The 6 stories

Each headline's own score, strongest first. Links go to the publisher.

−5.8 267-year-old beloved imported beer company closes U.S. brewery thestreet.com
Guinness-linked brewery closure in the US reflects weaker operations.
+3.7 Weekly Recap: Agave-label suit dismissed and Indian Festive Blend launched TradingView
Agave-label lawsuit dismissed and new Indian festive blend launched.
+3.0 Scotch has a Gen Z problem. James Marsden and Sabrina Carpenter are part of the fix Fast Company
Celebrity marketing aims to win younger Scotch drinkers, though problem noted.
+0.8 Mohit Cherian elevated to Vice President – Customer Marketing at Diageo India Exchange4Media
Routine senior marketing promotion at Diageo India.
+0.8 Diageo India elevates Mohit Cherian as VP - Customer Marketing afaqs.com
Routine senior marketing promotion at Diageo India.He
+0.8 Diageo India elevates Mohit Cherian to Vice President, Customer Marketing bestmediainfo.com
Routine senior marketing promotion at Diageo India.

Diageo: every day · Consumer staples on 5 October 2026 · FTSE 100 overview for the day