FTSE 100 news / Companies and sectors / Diageo / 4 October 2026

Diageo (DGE): news on Sunday 4 October 2026

−3.2 negative

Coverage was dominated by the closure of the Guinness Open Gate Brewery in Baltimore after eight years, which leans negative. Minor product launches, a brand event and a brokers' consensus price target offered some modest support.

What drove it

Guinness Baltimore brewery closure
Smirnoff Ice launch
analyst price target

The 6 stories

Each headline's own score, strongest first. Links go to the publisher.

−7.0 Why The Guinness Baltimore Brewery Closure Means The End Of An Era ИФЗ РАН
Guinness (Diageo brand) Baltimore brewery closure marks retreat from US site.
−6.3 Guinness Open Gate Brewery in Baltimore County closing after 8 years Washington Times
Guinness Open Gate Brewery closing after eight years.
−6.0 Last Call for Guinness in Baltimore as Open Gate Brewery Announces Shutdown Shore News Network
Guinness Baltimore Open Gate Brewery shutdown announced.
+4.5 Smirnoff Ice Black Tea & Peach launches Drinks Digest
New Smirnoff Ice flavour launch, minor product news.
+3.7 World Class India launches Storytellers’ Circle in Mumbai spiritz.in
World Class India event, minor brand marketing activity.
+2.0 Diageo plc (LON:DGE) Stock Has Consensus Price Target of GBX 2,033.86 According to Brokerages MarketBeat
Analyst consensus price target reported, mildly supportive.

Diageo: every day · Consumer staples on 4 October 2026 · FTSE 100 overview for the day