FTSE 100 news / Companies and sectors / Diageo / Smirnoff Ice partners with Brittany Broski for campaign
Smirnoff Ice partners with Brittany Broski for campaign
+3.9 positive
Smirnoff Ice added three flavours and a mixed party pack.
How each outlet covered it
| Outlet | Headlines | Tone |
|---|---|---|
| KamCity | 1 | +5.8 |
| Scottish Grocer & Convenience Retailer | 1 | +4.7 |
| Drinks Digest | 1 | +4.5 |
| drinks-intel.com | 1 | +4.2 |
| Yahoo Finance | 1 | +3.0 |
| DesignRush | 1 | +1.3 |
Day by day
Tuesday 6 October 2026
Diageo partnered with Brittany Broski for a Smirnoff Ice campaign.
- +4.2 Diageo partners with Brittany Broski for Smirnoff Ice campaign – video - drinks-intel.com
Marketing partnership for Smirnoff Ice campaign, mildly positive.
Sunday 4 October 2026
Smirnoff Ice Black Tea & Peach launches.
- +4.5 Smirnoff Ice Black Tea & Peach launches
New Smirnoff Ice flavour launch, minor product news.
Saturday 3 October 2026
Smirnoff Ice hires Brittany Broski as Diageo cuts spend by 13.6%.
- +1.3 Smirnoff Ice Hires Brittany Broski as Diageo Cuts Spend by 13.6%
Marketing hire for Smirnoff Ice, but spend cut noted.
Friday 2 October 2026
Smirnoff Ice partners with Brittany Broski for Halloween and the holidays.
- +3.0 SMIRNOFF ICE PARTNERS WITH BRITTANY BROSKI TO BRING THE PARTY TO HALLOWEEN, THE HOLIDAYS AND BEYOND
Smirnoff Ice marketing partnership, minor positive.
Wednesday 30 September 2026
Smirnoff Ice added three flavours and a mixed party pack.
- +5.8 Smirnoff Ice Expands RTD Range With Three Flavours And Mixed Party Pack
Smirnoff Ice range expansion with new flavours. - +4.7 Smirnoff Ice is ready to party
Smirnoff Ice promotional product news.