GAW · story · 22 October – 27 October

Dawn of War 4 campaign details for Warhammer 40,000 game

Games Workshop · 5 headlines from 5 outlets, from 22 October 2026 to 27 October 2026.

Games Workshop dashboard

+5.1positive

+5.1

Headlines5

Outlets5

Days322 October – 27 October

A hands-on piece and a new trailer cover Dawn of War IV.

Tone by day

Average of each day's headlines, −10 to +10.

Source: MarketFrame news analysis

Tone by day. Average of each day's headlines, −10 to +10. Source: MarketFrame news analysis
day	Average tone
22 Oct	5.8
23 Oct	4.3
27 Oct	5.0

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

Every outlet, by impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

Every outlet, by impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outlet	Average tone
Yahoo Tech	6.7
Tech Edition	5.0
The Eastern Herald	5.0
Games Press	5.0
POPTOPIC	3.7

Outlet	Headlines	Average tone
Yahoo Tech	1	+6.7
Tech Edition	1	+5.0
The Eastern Herald	1	+5.0
Games Press	1	+5.0
POPTOPIC	1	+3.7

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Tone	What the article reported, and why it scored that way	Source
+5.0	Licensed video game described with substantial content, good for brand reach.	Tech Edition (opens the article) ↗

Games Workshop on 27 October

Tone	What the article reported, and why it scored that way	Source
+5.0	Trailer shows large content scale for licensed Warhammer game.	The Eastern Herald (opens the article) ↗
+3.7	Beta for licensed Warhammer game; brand exposure, some reservations.	POPTOPIC (opens the article) ↗

Games Workshop on 23 October

Tone	What the article reported, and why it scored that way	Source
+6.7	Positive hands-on coverage of Warhammer 40,000 licensed game.	Yahoo Tech (opens the article) ↗
+5.0	Trailer for licensed Warhammer game Dawn of War IV supports brand.	Games Press (opens the article) ↗

Games Workshop on 22 October

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Dawn of War 4 campaign details for Warhammer 40,000 game

The story

Tone by day

How each outlet covered it · 5 outlets

Every outlet, by impact on the tone

Day by day · 3 days, strongest headlines first

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