FTSE 100 news / Companies and sectors / British American Tobacco / 30 September 2026
British American Tobacco (BATS): news on Wednesday 30 September 2026
+2.0 slightly positive
Coverage focused on the Horizon 2030 strategy from the Capital Markets Day, with its emphasis on Modern Oral, smokeless growth and a 3%-5% target, which was received positively. However, the shares slid on the day and Morningstar said the market expected far worse, which tempers the tone.
What drove it
- Horizon 2030 strategy
- Capital Markets Day
- share price slide
The 20 stories
- −7.5 Why is British American Tobacco stock sliding today?
Stock sliding on the day - −6.7 BAT stock after-hours at EUR 48.33: minus 2.07 percent
Shares fell over 2% after hours - +6.7 BATS: Sharpened strategy prioritizes Modern Oral and new categories, targeting strong growth to 2030
Strategy targets strong growth to 2030 via Modern Oral - +6.7 BATS: Sharpened strategy prioritizes Modern Oral, driving sustainable growth and value creation
Sharpened strategy prioritising Modern Oral for sustainable growth - +6.3 BATS: Horizon 2030 targets a smokeless future, multi-category growth, and strong financial returns
Horizon 2030 targets smokeless growth and strong returns - +6.2 BATS: Horizon 2030 sets a path to a smokeless future, led by Modern Oral and digital innovation
Horizon 2030 path led by Modern Oral and digital - −5.8 FTSE 100 Slips As Oil Retreats And Tobacco Warns
Tobacco warning weighed on FTSE 100 - +5.8 British American Tobacco Targets Horizon 2030 Growth With Velo, U.S. Turnaround and AI
Strategy targets growth via Velo, US turnaround and AI - +5.0 British American Tobacco Targets 3%-5% Growth as Smokeless Push Powers Horizon 2030
3%-5% growth target driven by smokeless push - +5.0 BAT predicts fast growth in smoking alternatives for the next decade
Predicts fast growth in smoking alternatives - +4.2 British American Tobacco (BTI) Outlines Growth Targets at Capita
Outlines growth targets at capital markets event - +4.2 BAT Bets On Nicotine Pouches For Growth Through 2030
Nicotine pouches seen as growth driver to 2030 - −4.2 BTCA urges institutions, groups to reject tobacco firms’ support
Campaign urging rejection of tobacco firms' support - +3.3 British American Tobacco backs guidance at Capital Markets Day event (BTI:NYSE)
Guidance backed at capital markets day - +3.3 35 million adults use British American Tobacco (BTI) smokeless brands. Its 2030 target is higher.
Large smokeless user base with higher 2030 target - −2.5 BATS: Capital Markets Day Reaffirms Midterm Growth Algorithm, but Market Expects Far Worse
Growth algorithm reaffirmed but market expectations reportedly far worse - +1.7 Horizon 2030 strategy unveiled: Can BATS break GBX4,384 resistance?
Strategy unveiled; price resistance question, mildly positive framing - +0.8 British American Tobacco to set out Horizon 2030 ambitions
Preview of strategy presentation, factual - +0.8 BAT Hosts Capital Markets Day
Neutral report of capital markets day - +0.3 BAT stock pre-market at EUR 48.57: plus 0.08 percent
Minor pre-market share price gain
British American Tobacco: every day · Consumer staples on 30 September 2026 · FTSE 100 overview for the day