WPP · story · 10 November
WPP · 6 headlines from 6 outlets, on 10 November 2026.
Nova worked with WPP Media and BYD Australia on a campaign about Christmas lights.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
AdNews is the largest at 3.3, ahead of Mi-3.com.au. (3.3).
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| AdNews | 3.3 |
| Mi-3.com.au. | 3.3 |
| Mumbrella | 3.3 |
| Mediaweek | 3.3 |
| RadioInfo Australia | 3.3 |
| B&T | 3.3 |
| Outlet | Headlines | Average tone |
|---|---|---|
| AdNews | 1 | +3.3 |
| Mi-3.com.au. | 1 | +3.3 |
| Mumbrella | 1 | +3.3 |
| Mediaweek | 1 | +3.3 |
| RadioInfo Australia | 1 | +3.3 |
| B&T | 1 | +3.3 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +3.3 | Media unit part of a client campaign launch. |
| +3.3 | Media unit named partner in a client campaign. |
| +3.3 | Media unit named partner in a client campaign. |
| +3.3 | Its media arm involved in a client campaign with notable partners. |
| +3.3 | Media unit part of a client campaign tie-up. |
| +3.3 | Media unit delivering a campaign for clients. |
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