WPP · story · 30 October – 2 November

Georgina McKinnon named chief executive at WPP Media NZ

WPP · 6 headlines from 6 outlets, from 30 October 2026 to 2 November 2026.

WPP dashboard

+2.4slightly positive

+2.4

Headlines6

Outlets6

Days330 October – 2 November

WPP Media NZ's CEO stepped down and Georgina McKinnon replaces him.

Tone by day

Average of each day's headlines, −10 to +10.

Source: MarketFrame news analysis

Tone by day. Average of each day's headlines, −10 to +10. Source: MarketFrame news analysis
day	Average tone
30 Oct	0.8
31 Oct	0.8
2 Nov	3.1

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

Every outlet, by impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

Every outlet, by impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outlet	Average tone
Mi-3.com.au.	5.0
Mediaweek	3.3
stoppress.co.nz	3.3
B&T	0.8
AdNews	0.8
Campaign Brief	0.8

Outlet	Headlines	Average tone
Mi-3.com.au.	1	+5.0
Mediaweek	1	+3.3
stoppress.co.nz	1	+3.3
B&T	1	+0.8
AdNews	1	+0.8
Campaign Brief	1	+0.8

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Tone	What the article reported, and why it scored that way	Source
+5.0	Hired a senior executive away from a rival group	Mi-3.com.au. (opens the article) ↗
+3.3	New chief executive appointed for New Zealand business	Mediaweek (opens the article) ↗
+3.3	Local leadership change with an external hire	stoppress.co.nz (opens the article) ↗
+0.8	Planned handover of local leadership, mostly routine	B&T (opens the article) ↗

WPP on 2 November

Tone	What the article reported, and why it scored that way	Source
+0.8	Leadership appointment at a regional WPP Media unit, from a rival.	AdNews (opens the article) ↗

WPP on 31 October

Tone	What the article reported, and why it scored that way	Source
+0.8	Routine leadership appointment in New Zealand.	Campaign Brief (opens the article) ↗

WPP on 30 October

A short, free morning email on how the news treated WPP: the tone, the stories behind it, and when coverage starts to turn. Launching soon; one click to unsubscribe.

Georgina McKinnon named chief executive at WPP Media NZ

The story

Tone by day

How each outlet covered it · 6 outlets

Every outlet, by impact on the tone

Day by day · 3 days, strongest headlines first

Follow by email