The story
Several outlets report that Whitbread has agreed terms and signed a lease for a new 110-room hotel in Lancaster under the Premier Inn brand.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.