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13 November · 06:30 UTCFollow Whitbread by emailFollow

WTB · story · 10 November – 11 November

Whitbread takes a lease on Lancaster's 110-bedroom Premier Inn

Whitbread · 10 headlines from 10 outlets, from 10 November 2026 to 11 November 2026.

The story

+4.5positive
Headlines10
Outlets10
Days210 November – 11 November

Several outlets report that Whitbread has agreed terms and signed a lease for a new 110-room hotel in Lancaster under the Premier Inn brand.

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

How each outlet covered it · 10 outlets

Every outlet, by impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

Every outlet, by impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outletAverage tone
TheBusinessDesk5.0
Beyond Radio5.0
Yahoo Finance5.0
London South East4.7
Place North West4.7
Lancs Live4.7
Hotel News Resource4.2
Insider Media Ltd4.2
Lancaster Guardian4.2
Lancashire Business View3.7
OutletHeadlinesAverage tone
TheBusinessDesk1+5.0
Beyond Radio1+5.0
Yahoo Finance1+5.0
London South East1+4.7
Place North West1+4.7
Lancs Live1+4.7
Hotel News Resource1+4.2
Insider Media Ltd1+4.2
Lancaster Guardian1+4.2
Lancashire Business View1+3.7

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Day by day · 2 days, strongest headlines first

Wednesday 11 November 20263 headlines · More reports cover Whitbread's plans for a Lancaster hotel under the Premier Inn brand with 110 rooms.+4.0
ToneWhat the article reported, and why it scored that waySource
+4.2Planned new hotel in Lancaster shows continued UK expansion pipeline.Hotel News Resource (opens the article) ↗
+4.2Commitment to new Lancaster hotel signals continued growth investment.Insider Media Ltd (opens the article) ↗
+3.7Lancaster hotel proposal progressing through planning.Lancashire Business View (opens the article) ↗
Tuesday 10 November 20267 headlines · Several outlets report that Whitbread has agreed terms and signed a lease for a new 110-room hotel in Lancaster under the Premier Inn brand.+4.7
ToneWhat the article reported, and why it scored that waySource
+5.0New 110-room hotel lease adds to estate growthTheBusinessDesk (opens the article) ↗
+5.0Planned new hotel signals continued expansionBeyond Radio (opens the article) ↗
+5.0Lease secured for new hotel siteYahoo Finance (opens the article) ↗
+4.7Brief on construction of new hotel adds to estateLondon South East (opens the article) ↗
+4.7Terms agreed for new hotel, supporting growthPlace North West (opens the article) ↗
+4.7Agreement reached to develop new hotel in LancasterLancs Live (opens the article) ↗
+4.2Local coverage of new city centre hotel planLancaster Guardian (opens the article) ↗

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How it works. Every morning an AI model reads the UK business news about each FTSE 100 company and scores how good or bad it is for the company, from −10 to +10. Pages update by about 07:45 UK time.

Not investment advice. MarketFrame rates the tone of news coverage. It is general information, not a recommendation to buy or sell anything. The scores are not share-price data or forecasts: a good score doesn't mean a share will rise, and a bad one doesn't mean it will fall.

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