FTSE 100 news / Companies and sectors / Vodafone Group / Vodafone tests SuperMobile speed against British sprinter
Vodafone tests SuperMobile speed against British sprinter
+2.9 slightly positive
A campaign pits Britain's fastest woman against Vodafone's new mobile plan.
How each outlet covered it
| Outlet | Headlines | Tone |
|---|---|---|
| Bristol Live | 1 | +3.3 |
| gnyouth.net | 1 | +3.3 |
| Telecompaper | 1 | +3.3 |
| Metro | 1 | +3.3 |
| Daily Express | 1 | +3.3 |
| LBB - Little Black Book | 1 | +1.7 |
| PR Week UK | 1 | +1.7 |
Day by day
Saturday 10 October 2026
Dina Asher-Smith races Vodafone's new mobile plan in a speed test.
- +3.3 Dina Asher-Smith races Vodafone's super fast new mobile plan in the ultimate speed test
Promotional coverage of new fast mobile plan.
Friday 9 October 2026
A campaign pits Britain's fastest woman against Vodafone's new mobile plan.
- +3.3 Britain’s fastest woman tries to outrun Vodafone’s new super-fast mobile plan
Promotion of new super-fast mobile plan - +3.3 VodafoneThree tests SuperMobile speed with British track star
SuperMobile speed test promotion - +3.3 Can Britain’s fastest woman run 200m in the time it takes to download 150 songs?
Promotional speed stunt for new plan - +3.3 Can Britain’s fastest woman outrun Vodafone’s new super-fast mobile plan?
Promotion of new super-fast mobile plan - +1.7 AUNZ Work of the Week: Vodafone and Howatson+Co — LBB - LBB
Advertising work praised, minor - +1.7 Wickes selfies, Maltesers advice, Vodafone vs Dina Asher-Smith – Campaigns round-up (part two)
Marketing campaign mention, minor positive brand exposure