FTSE 100 news / Companies and sectors / Vodafone Group / Vodafone iPhone 18 campaign by Howatson+Company
Vodafone iPhone 18 campaign by Howatson+Company
+2.1 slightly positive
Vodafone launched an iPhone 18 Pro campaign called 'A Very Possibly True Story' with Howatson+Company.
How each outlet covered it
| Outlet | Headlines | Tone |
|---|---|---|
| marketech apac | 1 | +2.5 |
| Mi-3.com.au. | 1 | +2.3 |
| Mediaweek | 1 | +2.3 |
| Mumbrella | 1 | +2.2 |
| bandt.com.au | 1 | +2.2 |
| Marketing-Interactive | 1 | +1.3 |
Day by day
Tuesday 6 October 2026
Vodafone launched an iPhone 18 Pro campaign called 'A Very Possibly True Story' with Howatson+Company.
- +2.5 Vodafone tells ‘A Very Possibly True Story’ for iPhone 18 Pro launch via Howatson+Company
iPhone 18 Pro marketing campaign; routine promotion. - +2.3 Vodafone launches 'A Very Possibly True Story' campaign for iPhone 18 range - Mi-3.com.au.
Routine iPhone campaign launch coverage. - +2.3 Vodafone tells a tall tale to launch iPhone 18 Pro via Howatson+Company
Routine iPhone 18 Pro advertising campaign launch. - +2.2 Vodafone takes iPhone 18 Pro on a rambunctious night out via Howatson
Routine iPhone campaign coverage. - +2.2 Vodafone Recruits Boy Soda & A Snake To Introduce The iPhone 18 Pro & Pro Max Via Howatson+Company
Routine iPhone campaign coverage. - +1.3 Vodafone softens its challenger edge for new iPhone push - Marketing-Interactive
Marketing commentary on iPhone campaign tone; neutral.