VOD · story · 7 November
Vodafone Group · 3 headlines from 3 outlets, on 7 November 2026.
Vodafone launched its first UK campaign for its TV service starring Roman Kemp.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Broadband TV News is the largest at 5.0, ahead of Roastbrief US (5.0).
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Broadband TV News | 5.0 |
| Roastbrief US | 5.0 |
| Telecompaper | 5.0 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Broadband TV News | 1 | +5.0 |
| Roastbrief US | 1 | +5.0 |
| Telecompaper | 1 | +5.0 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.0 | UK TV service gets first advertising push |
| +5.0 | Celebrity-led marketing for its TV service |
| +5.0 | UK TV service advertising launched |
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