UU · story · 22 October – 25 October

United Utilities invites bids worth £720m for Windermere programme partner

United Utilities · 23 headlines from 23 outlets, from 22 October 2026 to 25 October 2026.

United Utilities dashboard

+0.9neutral

+0.9

Headlines23

Outlets23

Days422 October – 25 October

United Utilities proposes a £3.6bn–£3.7bn tunnel to tackle Windermere sewage, seeking customer-funded bills.

Tone by day

Average of each day's headlines, −10 to +10.

Source: MarketFrame news analysis

Tone by day. Average of each day's headlines, −10 to +10. Source: MarketFrame news analysis
day	Average tone
22 Oct	−0.2
23 Oct	2.0
24 Oct	2.7
25 Oct	5.7

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

The 10 outlets with the most impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

The 10 outlets with the most impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outlet	Average tone
Construction News	5.8
megaproject.com	5.7
Construction Enquirer	4.2
The Times	−4.2
Channel 4 News \| Substack	−3.3
Engineering and Technology Magazine	3.0
Channel 4	−2.5
New Civil Engineer	1.7
Smart Water Magazine	1.7
Liverpool Echo	1.3

Outlet	Headlines	Average tone
Construction News	1	+5.8
megaproject.com	1	+5.7
Construction Enquirer	1	+4.2
The Times	1	−4.2
Channel 4 News \| Substack	1	−3.3
Engineering and Technology Magazine	1	+3.0
Channel 4	1	−2.5
New Civil Engineer	1	+1.7
Smart Water Magazine	1	+1.7
Liverpool Echo	1	+1.3

All 23 outlets

Outlet	Headlines	Average tone
ITVX	1	+1.3
Nwemail.co.uk	1	+1.3
Daily Mirror	1	+1.2
Yahoo News Canada	1	+1.2
yourweather.co.uk \| Meteored	1	−0.8
Guardian Business	1	+0.8
London Evening Standard	1	−0.8
Place North West	1	+0.8
Utility Week	1	−0.8
inkl	1	+0.8
Metro	1	+0.8
Traders Union	1	+0.8
Streamline Feed	1	+0.8

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Tone	What the article reported, and why it scored that way	Source
+5.7	£720m tender for Windermere programme shows major investment progressing.	megaproject.com (opens the article) ↗

United Utilities on 25 October

Tone	What the article reported, and why it scored that way	Source
+5.8	Partner sought for a possible £600m Windermere contract, showing investment pipeline.	Construction News (opens the article) ↗
+3.0	£3.7bn Windermere plan implies investment, but reflects pollution problem.	Engineering and Technology Magazine (opens the article) ↗
−0.8	Focus on sewage pollution problem and tunnel solution; mixed.	yourweather.co.uk \| Meteored (opens the article) ↗

United Utilities on 24 October

Tone	What the article reported, and why it scored that way	Source
+4.2	Large Windermere project means a big design contract pipeline for UU.	Construction Enquirer (opens the article) ↗
+1.7	Scheme details of sewers and tunnel; large investment programme.	New Civil Engineer (opens the article) ↗
+1.7	Proposed £3.7bn Windermere wastewater scheme; investment but large cost.	Smart Water Magazine (opens the article) ↗
+1.3	Planned 12-mile tunnel is part of UU's Windermere plan; factual.	Liverpool Echo (opens the article) ↗
+1.2	Tunnel plan for Windermere; factual coverage of UU's scheme.	Daily Mirror (opens the article) ↗

United Utilities on 23 October

Tone	What the article reported, and why it scored that way	Source
−4.2	Locals facing big bill; negative framing for company.	The Times (opens the article) ↗
−3.3	Focus on costs falling on millions of customers.	Channel 4 News \| Substack (opens the article) ↗
−2.5	Boss defending huge cost; scrutiny over bills and sewage.	Channel 4 (opens the article) ↗
+1.3	Company proposes solution to clean up lake.	ITVX (opens the article) ↗
+1.3	Tunnel framed as cleaning up sewage problem.	Nwemail.co.uk (opens the article) ↗
+1.2	Proposal to clean up sewage problem.	Yahoo News Canada (opens the article) ↗
+0.8	Factual report on tunnel proposal to cut discharges.	Guardian Business (opens the article) ↗
−0.8	Large investment plan for sewage pollution; cost is high.	London Evening Standard (opens the article) ↗

6 more headlines that day

Tone	What the article reported, and why it scored that way	Source
+0.8	Factual report on proposed wastewater tunnel.	Place North West (opens the article) ↗
−0.8	Funding proposal spread across customers; contentious but factual.	Utility Week (opens the article) ↗
+0.8	Explainer on proposed tunnel; largely factual.	inkl (opens the article) ↗
+0.8	Factual report on tunnel proposal.	Metro (opens the article) ↗
+0.8	Company backs tunnel plan and seeks bill funding.	Traders Union (opens the article) ↗
+0.8	Factual report on tunnel proposal.	Streamline Feed (opens the article) ↗

United Utilities on 22 October

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United Utilities invites bids worth £720m for Windermere programme partner

The story

Tone by day

How each outlet covered it · 23 outlets

The 10 outlets with the most impact on the tone

Day by day · 4 days, strongest headlines first

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