UU · story · 20 October – 22 October
United Utilities · 3 headlines from 3 outlets, from 20 October 2026 to 22 October 2026.
United Utilities has finished £50m of work in Bury intended to reduce sewage spills into the River Irwell.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
The Bury Times is the largest at 9.7, ahead of MarketScreener (9.0). Megaproject.com is the smallest at 6.7.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| The Bury Times | 9.7 |
| MarketScreener | 9.0 |
| megaproject.com | 6.7 |
| Outlet | Headlines | Average tone |
|---|---|---|
| The Bury Times | 1 | +9.7 |
| MarketScreener | 1 | +9.0 |
| megaproject.com | 1 | +6.7 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +6.7 | Completed £50m investment improving river water quality. |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +9.7 | £50m project to cut sewage spills reflects positive investment. |
| +9.0 | Completed £50m investment to improve River Irwell water quality. |
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