UU · story · 3 November
United Utilities · 3 headlines from 3 outlets, on 3 November 2026.
Engineers were called to a Cheshire road flooded by a burst water main, and the water firm apologised to motorists.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Cheshire Live is the largest at −4.2, ahead of The Sentinel (−4.2). Sandbach Nub News is the lowest at −5.8.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Sandbach Nub News | −5.8 |
| Cheshire Live | −4.2 |
| The Sentinel | −4.2 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Sandbach Nub News | 1 | −5.8 |
| Cheshire Live | 1 | −4.2 |
| The Sentinel | 1 | −4.2 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| −5.8 | Water firm said sorry after pipe failure disrupted drivers, harming reputation. |
| −4.2 | Flooded road from pipe failure needing engineers; minor operational embarrassment. |
| −4.2 | Same local pipe burst flooding road, with repair crews dispatched. |
A short, free morning email on how the news treated United Utilities: the tone, the stories behind it, and when coverage starts to turn. Launching soon; one click to unsubscribe.