UU · story · 4 November – 5 November
United Utilities · 4 headlines from 4 outlets, from 4 November 2026 to 5 November 2026.
A £1.5m project to improve River Lune water quality in Lancaster is complete.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Lancaster Guardian is the largest at 7.5, ahead of Beyond Radio (7.0). The Tab is the smallest at 5.5.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Lancaster Guardian | 7.5 |
| Beyond Radio | 7.0 |
| megaproject.com | 5.8 |
| The Tab | 5.5 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Lancaster Guardian | 1 | +7.5 |
| Beyond Radio | 1 | +7.0 |
| megaproject.com | 1 | +5.8 |
| The Tab | 1 | +5.5 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.8 | Company finished a river-protecting overflow upgrade, showing delivery on environmental commitments. |
| +5.5 | Finished Lancaster investment aimed at cleaner river water. |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +7.5 | Finished investment improving river water quality, positive environmental delivery. |
| +7.0 | Same completed river improvement scheme, good for environmental reputation. |
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