The story
Headlines report Unilever raising prices, with larger increases flagged for the fourth quarter and 2027 because of higher energy and commodity costs linked to the Iran conflict.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.