The story
Headlines report Unilever's third-quarter turnover and a higher full-year outlook, with emerging markets and beauty strong, North America and food weaker, plus call and slides coverage.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.