ULVR · story · 24 October – 25 October
Unilever · 4 headlines from 4 outlets, from 24 October 2026 to 25 October 2026.
Dove launched its first fine fragrance, and Unilever discussed design in personal care.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Cosmetics Business is the largest at 5.8, ahead of Yahoo News Canada (5.8). BusinessToday Malaysia is the smallest at 4.2.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Cosmetics Business | 5.8 |
| Yahoo News Canada | 5.8 |
| BusinessToday Malaysia | 4.2 |
| Unilever Global | 4.2 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Cosmetics Business | 1 | +5.8 |
| Yahoo News Canada | 1 | +5.8 |
| BusinessToday Malaysia | 1 | +4.2 |
| Unilever Global | 1 | +4.2 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +4.2 | Dove new fragrance product launch. |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.8 | Dove fragrance launched due to demand. |
| +5.8 | Dove launches first fine fragrance; product extension. |
| +4.2 | Unilever promotes design strength in Personal Care. |
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