The story
McCormick has set out plans to buy a 76.55% share of the Unilever Pakistan Foods business.
Tone by day
Average of each day's headlines, −10 to +10.
24 Oct is the largest at 7.9, 1.6 times 21 Oct (5.0). 22 Oct is the smallest at 3.3.
Source: MarketFrame news analysis
| day | Average tone |
|---|---|
| 21 Oct | 5.0 |
| 22 Oct | 3.3 |
| 23 Oct | 5.0 |
| 24 Oct | 7.9 |
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.