TSCO · story · 12 November – 13 November
Tesco · 3 headlines from 3 outlets, from 12 November 2026 to 13 November 2026.
Lerwick Tesco backs a Christmas appeal and a winter food collection returns.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Greenock Telegraph is the largest at 5.0, ahead of Shetland News (4.7). Shetland Times is the smallest at 4.2.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Greenock Telegraph | 5.0 |
| Shetland News | 4.7 |
| Shetland Times | 4.2 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Greenock Telegraph | 1 | +5.0 |
| Shetland News | 1 | +4.7 |
| Shetland Times | 1 | +4.2 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.0 | Food donation drive returns with local backing |
| +4.7 | Local store backs community Christmas appeal |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +4.2 | Community charity support reflects well on the retailer's image. |
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