Tesco submits plans for Skye supermarket

+4.0positive

+4.0

Headlines9

Outlets9

Days322 October – 24 October

Tesco has filed plans for its first supermarket on Skye, which would include a petrol forecourt and 100 jobs.

Tone by day

Average of each day's headlines, −10 to +10.

Source: MarketFrame news analysis

Tone by day. Average of each day's headlines, −10 to +10. Source: MarketFrame news analysis
day	Average tone
22 Oct	4.4
23 Oct	3.3
24 Oct	4.2

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

Every outlet, by impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

Every outlet, by impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outlet	Average tone
The Herald	5.0
STV News	4.7
Press and Journal	4.7
The National Scot	4.5
Hortidaily	4.2
Scottish Local Retailer	3.3
Project Scotland	3.3
TheBusinessDesk	3.3
Forecourt Trader	3.3

Outlet	Headlines	Average tone
The Herald	1	+5.0
STV News	1	+4.7
Press and Journal	1	+4.7
The National Scot	1	+4.5
Hortidaily	1	+4.2
Scottish Local Retailer	1	+3.3
Project Scotland	1	+3.3
TheBusinessDesk	1	+3.3
Forecourt Trader	1	+3.3

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Tone	What the article reported, and why it scored that way	Source
+4.2	Possible new store on Isle of Skye.	Hortidaily (opens the article) ↗

Tesco on 24 October

Tone	What the article reported, and why it scored that way	Source
+3.3	Tesco files proposals for a first shop on Skye, indicating expansion.	Scottish Local Retailer (opens the article) ↗
+3.3	Plans for first Skye store signal expansion.	Project Scotland (opens the article) ↗
+3.3	Plans for first Skye store signal expansion.	TheBusinessDesk (opens the article) ↗

Tesco on 23 October

Tone	What the article reported, and why it scored that way	Source
+5.0	First Skye supermarket plan with 100 jobs	The Herald (opens the article) ↗
+4.7	Plans submitted for Skye supermarket and petrol station	STV News (opens the article) ↗
+4.7	Plans lodged for first Skye store	Press and Journal (opens the article) ↗
+4.5	Proposals lodged for a petrol station and new shop.	The National Scot (opens the article) ↗
+3.3	Plans for new forecourt show expansion	Forecourt Trader (opens the article) ↗

Tesco on 22 October

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The story

Tone by day

How each outlet covered it · 9 outlets

Every outlet, by impact on the tone

Day by day · 3 days, strongest headlines first

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