The story
Outlets report a woman died at a Rochdale Tesco after police and an air ambulance attended and shoppers were evacuated.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.