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13 November · 06:30 UTCFollow Tesco by emailFollow

TSCO · story · 10 November – 11 November

Hovis and El Rayo launch products at Tesco

Tesco · 5 headlines from 4 outlets, from 10 November 2026 to 11 November 2026.

The story

+3.2positive
Headlines5
Outlets4
Days210 November – 11 November

El Rayo gains a 525-store Tesco listing and Hovis launches a sourdough range.

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

How each outlet covered it · 4 outlets

Every outlet, by impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

Every outlet, by impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outletAverage tone
Grocery Gazette3.3
The Spirits Business3.3
KamCity3.3
Retail Times2.5
OutletHeadlinesAverage tone
Grocery Gazette2+3.3
The Spirits Business1+3.3
KamCity1+3.3
Retail Times1+2.5

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Day by day · 2 days, strongest headlines first

Wednesday 11 November 20263 headlines · El Rayo gains a 525-store Tesco listing and Hovis launches a sourdough range.+3.3
ToneWhat the article reported, and why it scored that waySource
+3.3Drinks brand wins range placement in its stores.The Spirits Business (opens the article) ↗
+3.3New bread range launched with it as retailer.Grocery Gazette (opens the article) ↗
+3.3Broad store rollout of new supplier line.Grocery Gazette (opens the article) ↗
Tuesday 10 November 20262 headlines · Hovis launched a sourdough range and El Rayo Tequila got a Tesco listing.+2.9
ToneWhat the article reported, and why it scored that waySource
+3.3Supplier launches new bread range exclusively with the retailer.KamCity (opens the article) ↗
+2.5Supplier wins broad store listing, extending range.Retail Times (opens the article) ↗

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How it works. Every morning an AI model reads the UK business news about each FTSE 100 company and scores how good or bad it is for the company, from −10 to +10. Pages update by about 07:45 UK time.

Not investment advice. MarketFrame rates the tone of news coverage. It is general information, not a recommendation to buy or sell anything. The scores are not share-price data or forecasts: a good score doesn't mean a share will rise, and a bad one doesn't mean it will fall.

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