TSCO · story · 22 October – 23 October
Tesco · 4 headlines from 4 outlets, from 22 October 2026 to 23 October 2026.
Tesco is giving away a million Cadbury chocolate packs and offering Alton Towers passes for spending £25.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Liverpool Echo is the largest at 5.8, ahead of The Sun (4.2). Manchester Evening News is the smallest at 3.3.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Liverpool Echo | 5.8 |
| The Sun | 4.2 |
| Lancashire Telegraph | 4.2 |
| Manchester Evening News | 3.3 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Liverpool Echo | 1 | +5.8 |
| The Sun | 1 | +4.2 |
| Lancashire Telegraph | 1 | +4.2 |
| Manchester Evening News | 1 | +3.3 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.8 | Free chocolate for Clubcard holders boosts loyalty appeal. |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +4.2 | Free chocolate giveaway promotion boosts customer appeal |
| +4.2 | Million free chocolate packs promotion |
| +3.3 | Promotion offering free theme park pass for spending |
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