TSCO · story · 29 October
Tesco · 4 headlines from 4 outlets, on 29 October 2026.
Cheryl recreated her milk meme in an ad launching Tesco on Deliveroo.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
LBB - Little Black Book is the largest at 5.8, ahead of Indy100 (5.0). Indy100 is the smallest at 5.0.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| LBB - Little Black Book | 5.8 |
| Indy100 | 5.0 |
| HuffPost UK | 5.0 |
| LADbible | 5.0 |
| Outlet | Headlines | Average tone |
|---|---|---|
| LBB - Little Black Book | 1 | +5.8 |
| Indy100 | 1 | +5.0 |
| HuffPost UK | 1 | +5.0 |
| LADbible | 1 | +5.0 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.8 | Tesco launching on delivery app with high-profile campaign. |
| +5.0 | Celebrity advertising campaign linked to Tesco. |
| +5.0 | Celebrity ad campaign draws attention. |
| +5.0 | Celebrity ad recreation boosts brand profile. |
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