TSCO · story · 1 November
Tesco · 5 headlines from 4 outlets, on 1 November 2026.
Outlets cover Tesco's 2026 Christmas ad starring Motherland actresses, alongside Sainsbury's.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Campaign UK is the largest at 4.2, ahead of The Sun (3.8). More About Advertising is the lowest at −4.2.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| The Sun | 3.8 |
| Campaign UK | 4.2 |
| More About Advertising | −4.2 |
| Daily Mail | 3.3 |
| Outlet | Headlines | Average tone |
|---|---|---|
| The Sun | 2 | +3.8 |
| Campaign UK | 1 | +4.2 |
| More About Advertising | 1 | −4.2 |
| Daily Mail | 1 | +3.3 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.0 | Festive advert described as emotional and well received. |
| +4.2 | Trade coverage of festive advert returning to established format. |
| −4.2 | Critical review of the festive advert's creative impact. |
| +3.3 | Christmas campaign launch with well-known actors, competitive with rival. |
| +2.5 | Advert casting compared with rival's, mildly positive publicity. |
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