STJ · story · 12 November – 13 November
St. James's Place · 6 headlines from 6 outlets, from 12 November 2026 to 13 November 2026.
SJP research finds over 13 million people are affected by delaying financial decisions.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
PA Adviser is the largest at 5.3, 1.6 times IFA Magazine (3.3). Mortgage Soup is the smallest at 2.0.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| PA Adviser | 5.3 |
| IFA Magazine | 3.3 |
| St. James’s Place | 2.5 |
| Mortgage Soup | 2.0 |
| The Intermediary | 2.0 |
| Money Marketing | 2.0 |
| Outlet | Headlines | Average tone |
|---|---|---|
| PA Adviser | 1 | +5.3 |
| IFA Magazine | 1 | +3.3 |
| St. James’s Place | 1 | +2.5 |
| Mortgage Soup | 1 | +2.0 |
| The Intermediary | 1 | +2.0 |
| Money Marketing | 1 | +2.0 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.3 | Company research promoting the value of its advice proposition; mildly positive publicity.}], |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +3.3 | Company survey findings promote the value of financial advice. |
| +2.5 | Company's own research report publicised, supporting its advice proposition. |
| +2.0 | Company-led study gets coverage, mildly positive for brand profile. |
| +2.0 | Company research on indecision receives trade press attention. |
| +2.0 | Study coverage highlights the company's research and advice relevance. |
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