SBRY · story · 28 October – 30 October
Sainsbury's · 4 headlines from 4 outlets, from 28 October 2026 to 30 October 2026.
Reports name and pay tribute to a man who died after a van hit him in a Sainsbury's car park.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Liverpool Echo is the largest at −2.5, ahead of Chronicle Live (−2.5). AOL is the lowest at −3.3.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| AOL | −3.3 |
| Liverpool Echo | −2.5 |
| Chronicle Live | −2.5 |
| Yorkshire Live | −2.5 |
| Outlet | Headlines | Average tone |
|---|---|---|
| AOL | 1 | −3.3 |
| Liverpool Echo | 1 | −2.5 |
| Chronicle Live | 1 | −2.5 |
| Yorkshire Live | 1 | −2.5 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| −2.5 | Fatal accident in its car park, tragic but not its fault |
| −2.5 | Fatal accident in its car park, tragic but not its fault |
| −2.5 | Fatal accident in its car park, tragic but not its fault |
| Tone | What the article reported, and why it scored that way |
|---|---|
| −3.3 | Fatal incident at a store car park, reputational concern. |
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