SBRY · story · 5 November – 6 November
Sainsbury's · 3 headlines from 2 outlets, from 5 November 2026 to 6 November 2026.
Sainsbury's has pledged to monitor traffic at its new Omagh store, whose manager spoke about opening plans.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Tyronecon.co.uk is the largest at 5.0, 2.4 times We Are Tyrone (2.1).
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| tyronecon.co.uk | 5.0 |
| We Are Tyrone | 2.1 |
| Outlet | Headlines | Average tone |
|---|---|---|
| tyronecon.co.uk | 1 | +5.0 |
| We Are Tyrone | 2 | +2.1 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.0 | Significant new store investment opening soon. |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +4.2 | New store preparing to open under a new manager. |
| 0.0 | Commitment to track traffic after local concerns over new store. |
A short, free morning email on how the news treated Sainsbury's: the tone, the stories behind it, and when coverage starts to turn. Launching soon; one click to unsubscribe.