SBRY · story · 1 November
Sainsbury's · 3 headlines from 3 outlets, on 1 November 2026.
Argos released a Christmas ad with Richard Ayoade as Scrooge, inspired by A Christmas Carol.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
ContentGrip is the largest at 3.3, ahead of Campaign UK (3.3). Retail Week is the smallest at 3.0.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| ContentGrip | 3.3 |
| Campaign UK | 3.3 |
| Retail Week | 3.0 |
| Outlet | Headlines | Average tone |
|---|---|---|
| ContentGrip | 1 | +3.3 |
| Campaign UK | 1 | +3.3 |
| Retail Week | 1 | +3.0 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +3.3 | Argos, a Sainsbury's brand, launching a well-received festive campaign. |
| +3.3 | Argos unveils humorous festive advert featuring a well-known comedian. |
| +3.0 | Argos shows new festive advert with mascots. |
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