The story
+0.4neutral
+0.4
Headlines16
Outlets7
Days6
Brokers kept or changed ratings and targets, including BofA cutting to 8,800p and Morgans raising its target.
Tone by day
Average of each day's headlines, −10 to +10.
22 Oct is the largest at 7.5, 4.5 times 23 Oct (1.7). 15 Oct is the lowest at −2.1. 2 of the 6 are below zero.
Source: MarketFrame news analysis
| day | Average tone |
|---|---|
| 14 Oct | −1.7 |
| 15 Oct | −2.1 |
| 16 Oct | 1.3 |
| 20 Oct | 0.8 |
| 22 Oct | 7.5 |
| 23 Oct | 1.7 |
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.