The story
+6.9strongly positive
+6.9
Headlines3
Outlets3
Days3
The managing director of Sephora UK talks about expansion plans for 2027 and the tie-up with M&S stores.
Tone by day
Average of each day's headlines, −10 to +10.
24 Oct is the largest at 10.0, 1.7 times 22 Oct (5.8). 29 Oct is the smallest at 5.0.
Source: MarketFrame news analysis
| day | Average tone |
|---|---|
| 22 Oct | 5.8 |
| 24 Oct | 10.0 |
| 29 Oct | 5.0 |
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.