MKS · story · 18 October – 23 October

M&S food and Christmas product launches

Marks & Spencer · 17 headlines from 16 outlets, from 18 October 2026 to 23 October 2026.

Marks & Spencer dashboard

+4.3positive

+4.3

Headlines17

Outlets16

Days518 October – 23 October

Pieces cover advent calendars, sandwiches, aperitivo and a fan favourite.

Tone by day

Average of each day's headlines, −10 to +10.

Source: MarketFrame news analysis

Tone by day. Average of each day's headlines, −10 to +10. Source: MarketFrame news analysis
day	Average tone
18 Oct	6.0
19 Oct	4.2
20 Oct	4.0
22 Oct	2.4
23 Oct	5.0

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

The 10 outlets with the most impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

The 10 outlets with the most impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outlet	Average tone
Daily Mail	3.3
Liverpool Echo	6.7
Birmingham Live	6.7
The Mirror	6.7
Good Housekeeping	5.8
Woman & Home	4.2
House Beautiful	4.2
AOL	4.2
NationalWorld	4.2
What's The Jam	4.2

Outlet	Headlines	Average tone
Daily Mail	2	+3.3
Liverpool Echo	1	+6.7
Birmingham Live	1	+6.7
The Mirror	1	+6.7
Good Housekeeping	1	+5.8
Woman & Home	1	+4.2
House Beautiful	1	+4.2
AOL	1	+4.2
NationalWorld	1	+4.2
What's The Jam	1	+4.2

All 16 outlets

Outlet	Headlines	Average tone
Ideal Home	1	+4.2
GB News	1	+4.2
London Evening Standard	1	+3.3
The Whiskey Wash	1	+3.3
Checkout	1	+2.5
The Independent	1	+2.0

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Tone	What the article reported, and why it scored that way	Source
+5.0	Custard cream product causing a frenzy.	Daily Mail (opens the article) ↗

Marks & Spencer on 23 October

Tone	What the article reported, and why it scored that way	Source
+3.3	Value advent calendar launch	London Evening Standard (opens the article) ↗
+2.5	Light seasonal brand promotion	Checkout (opens the article) ↗
+2.0	Festive product shared with Sainsbury's	The Independent (opens the article) ↗
+1.7	Supermarket Christmas range comparison, M&S among several	Daily Mail (opens the article) ↗

Marks & Spencer on 22 October

Tone	What the article reported, and why it scored that way	Source
+4.2	Popular advent calendar returns	Woman & Home (opens the article) ↗
+4.2	Christmas scent advent calendar launch	House Beautiful (opens the article) ↗
+4.2	Beauty advent calendar launch	AOL (opens the article) ↗
+4.2	Christmas food range launch	NationalWorld (opens the article) ↗
+4.2	Shoppers like limited-edition product	What's The Jam (opens the article) ↗
+3.3	New product range launching at M&S	The Whiskey Wash (opens the article) ↗

Marks & Spencer on 20 October

Tone	What the article reported, and why it scored that way	Source
+4.2	Product launch coverage of M&S Christmas lighting	Ideal Home (opens the article) ↗

Marks & Spencer on 19 October

Tone	What the article reported, and why it scored that way	Source
+6.7	New product launch generating customer excitement	Liverpool Echo (opens the article) ↗
+6.7	Favourable coverage of a beauty advent calendar that has sold out.	Birmingham Live (opens the article) ↗
+6.7	New treat launch, shoppers obsessed	The Mirror (opens the article) ↗
+5.8	Christmas twist on bestselling chocolate whips praised	Good Housekeeping (opens the article) ↗
+4.2	New Halloween food range launched and tried	GB News (opens the article) ↗

Marks & Spencer on 18 October

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M&S food and Christmas product launches

The story

Tone by day

How each outlet covered it · 16 outlets

The 10 outlets with the most impact on the tone

Day by day · 5 days, strongest headlines first

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