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MKS · story · 11 November – 13 November

Liverpool woman inadvertently eats half of a moth in M&S crisp packet

Marks & Spencer · 3 headlines from 3 outlets, from 11 November 2026 to 13 November 2026.

The story

−5.8negative
Headlines3
Outlets3
Days311 November – 13 November

A Liverpool woman says she ate half a moth from an M&S crisp bag.

Tone by day

Average of each day's headlines, −10 to +10.

Source: MarketFrame news analysis

Tone by day. Average of each day's headlines, −10 to +10. Source: MarketFrame news analysis
dayAverage tone
11 Nov−4.2
12 Nov−6.7
13 Nov−6.7

The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.

How each outlet covered it · 3 outlets

Every outlet, by impact on the tone

Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.

Source: MarketFrame news analysis

Every outlet, by impact on the tone. Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone. Source: MarketFrame news analysis
outletAverage tone
Somerset County Gazette−6.7
The Sun−6.7
Liverpool Echo−4.2
OutletHeadlinesAverage tone
Somerset County Gazette1−6.7
The Sun1−6.7
Liverpool Echo1−4.2

One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Day by day · 3 days, strongest headlines first

Friday 13 November 20261 headline · A local paper reports M&S apologising to a customer who ate a moth in tortilla chips.−6.7
ToneWhat the article reported, and why it scored that waySource
−6.7Food quality complaint with an apology issued.Somerset County Gazette (opens the article) ↗
Thursday 12 November 20261 headline · M&S apologised to a shopper who found a moth in a bag.−6.7
ToneWhat the article reported, and why it scored that waySource
−6.7Customer complaint about foreign object found in productThe Sun (opens the article) ↗
Wednesday 11 November 20261 headline · A Liverpool woman says she ate half a moth from an M&S crisp bag.−4.2
ToneWhat the article reported, and why it scored that waySource
−4.2Customer found an insect in packaged product.Liverpool Echo (opens the article) ↗

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How it works. Every morning an AI model reads the UK business news about each FTSE 100 company and scores how good or bad it is for the company, from −10 to +10. Pages update by about 07:45 UK time.

Not investment advice. MarketFrame rates the tone of news coverage. It is general information, not a recommendation to buy or sell anything. The scores are not share-price data or forecasts: a good score doesn't mean a share will rise, and a bad one doesn't mean it will fall.

Data to 06:30 UTC, 13 November · 743 headlines · 86 companiesMade by Adapt Progress Evolve Limited, a UK company · Privacy · Terms · RSS · API · llms.txt