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Screwfix ad turns Mo Farah into app notification

+3.8 positive

Campaign coverage.

5 headlines from 3 outlets, from 6 October 2026 to 7 October 2026. The story's tone is the average of its headlines' own scores.

How each outlet covered it

Average tone of each outlet's headlines in this story. One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.

Outlet	Headlines	Tone
LBB - Little Black Book	2	+3.9
The Drum	2	+3.5
Campaign UK	1	+4.0

Day by day

Wednesday 7 October 2026 2 headlines

The Drum features a Screwfix ad with Mo Farah.

+3.7 Ad of the Day: Mo Farah becomes human push notification for Screwfix The Drum
Screwfix advertising campaign with Mo Farah; mildly positive brand exposure.
+3.3 Ad of the Day: Mo Farah swaps the running track for Screwfix’s stockroom The Drum
Screwfix ad campaign coverage; modestly positive brand visibility.

Tuesday 6 October 2026 3 headlines

Campaign coverage.

+4.2 Screwfix Turns Sir Mo Farah into a Human App Notification — LBB - LBB LBB - Little Black Book
Screwfix (Kingfisher brand) advertising campaign gets positive creative coverage.
+4.0 Mo Farah becomes human app notification in Screwfix ad Campaign UK
Screwfix ad with Mo Farah, positive marketing coverage.
+3.7 Screwfix - Motifications — LBB - LBB LBB - Little Black Book
Screwfix ad campaign coverage, mildly positive brand visibility.

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