KGF · story · 29 October – 30 October
Kingfisher · 3 headlines from 3 outlets, from 29 October 2026 to 30 October 2026.
Kingfisher has kept dentsu X as its media agency for Screwfix and B&Q.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Prolific North is the largest at 2.0, ahead of LBB - Little Black Book (2.0). Campaign UK is the smallest at 1.3.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Prolific North | 2.0 |
| LBB - Little Black Book | 2.0 |
| Campaign UK | 1.3 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Prolific North | 1 | +2.0 |
| LBB - Little Black Book | 1 | +2.0 |
| Campaign UK | 1 | +1.3 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +2.0 | Agency keeps its marketing account for Kingfisher's brands; continuity, minor positive. |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +2.0 | Kingfisher keeps its media agency for its two retail brands; routine continuity. |
| +1.3 | Marketing agency appointment for its brands; minor operational news. |
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