The story
Kanye West is reviving Yeezy through a runway show, a retail deal with JD Sports and a drop planned for December.
Tone by day
Average of each day's headlines, −10 to +10.
9 Nov is the largest at 8.8, ahead of 7 Nov (7.5). 8 Nov is the smallest at 6.7.
Source: MarketFrame news analysis
| day | Average tone |
|---|---|
| 7 Nov | 7.5 |
| 8 Nov | 6.7 |
| 9 Nov | 8.8 |
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.