JD · story · 7 November
JD Sports · 11 headlines from 11 outlets, on 7 November 2026.
JD Sports released its Christmas 2026 campaign, made by Uncommon and featuring young athletes and Gen Z themes.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Culted is the largest at 5.0, ahead of ContentGrip (4.2). More About Advertising is the smallest at 3.0.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Culted | 5.0 |
| ContentGrip | 4.2 |
| Campaign UK | 4.2 |
| Complex | 4.0 |
| Roastbrief US | 4.0 |
| Clash Magazine | 3.8 |
| 365 Retail | 3.8 |
| Shots | 3.7 |
| DesignRush | 3.3 |
| More About Advertising | 3.0 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Culted | 1 | +5.0 |
| ContentGrip | 1 | +4.2 |
| Campaign UK | 1 | +4.2 |
| Complex | 1 | +4.0 |
| Roastbrief US | 1 | +4.0 |
| Clash Magazine | 1 | +3.8 |
| 365 Retail | 1 | +3.8 |
| Shots | 1 | +3.7 |
| DesignRush | 1 | +3.3 |
| More About Advertising | 1 | +3.0 |
| Outlet | Headlines | Average tone |
|---|---|---|
| LBB - Little Black Book | 1 | +2.5 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +5.0 | Campaign features popular sports figures, boosting appeal. |
| +4.2 | Seasonal advert aimed at younger shoppers, mildly positive brand exposure. |
| +4.2 | Advert themed around young people's creativity. |
| +4.0 | Launch of seasonal campaign gets media attention. |
| +4.0 | Coverage of new seasonal marketing push. |
| +3.8 | Seasonal campaign launch coverage. |
| +3.8 | Campaign announcement coverage. |
| +3.7 | Festive creative for the retailer targets youth audience. |
| Tone | What the article reported, and why it scored that way |
|---|---|
| +3.3 | Agency continues producing the retailer's holiday advert. |
| +3.0 | Agency work for the retailer among other clients. |
| +2.5 | Creative imagery from the campaign, minor coverage. |
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