IAG · story · 13 November
International Airlines Group · 3 headlines from 3 outlets, on 13 November 2026.
IAG launched IAG Media, an airline advertising network.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Campaign UK is the largest at 7.5, ahead of WeRSM (7.5). ADWEEK is the smallest at 6.7.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Campaign UK | 7.5 |
| WeRSM | 7.5 |
| ADWEEK | 6.7 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Campaign UK | 1 | +7.5 |
| WeRSM | 1 | +7.5 |
| ADWEEK | 1 | +6.7 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +7.5 | Group launches media arm to monetise its audience. |
| +7.5 | New advertising business creates additional revenue stream. |
| +6.7 | Group makes strategic push into advertising. |
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