IAG · story · 5 November
International Airlines Group · 5 headlines from 4 outlets, on 5 November 2026.
British Airways launched poster ads using puddles to promote winter sun destinations.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Famous Campaigns is the largest at 3.3, ahead of Ad Age (3.3). Creative Bloq is the smallest at 2.5.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| LBB - Little Black Book | 2.9 |
| Famous Campaigns | 3.3 |
| Ad Age | 3.3 |
| Creative Bloq | 2.5 |
| Outlet | Headlines | Average tone |
|---|---|---|
| LBB - Little Black Book | 2 | +2.9 |
| Famous Campaigns | 1 | +3.3 |
| Ad Age | 1 | +3.3 |
| Creative Bloq | 1 | +2.5 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +3.3 | Advertising campaign gets favourable attention. |
| +3.3 | Creative winter sun campaign gets favourable attention. |
| +3.3 | Creative marketing campaign promoting sunny destinations. |
| +2.5 | Positive coverage of a well-received advertising series. |
| +2.5 | Showcase of the airline's artwork campaign. |
A short, free morning email on how the news treated International Airlines Group: the tone, the stories behind it, and when coverage starts to turn. Launching soon; one click to unsubscribe.