IAG · story · 13 November
International Airlines Group · 7 headlines from 7 outlets, on 13 November 2026.
Aer Lingus launched a US ad campaign fronted by Sharon Horgan.
The story's tone is the average of its headlines' own scores. Each score rates how good or bad the news was for the company, from −10 (clearly bad) to +10 (clearly good). 0 is neutral, and anything beyond ±6 is strong and rare. It rates the coverage, not the share price.
Average tone of each outlet's headlines in this story, −10 to +10. Impact = headlines × strength of tone.
Shots is the largest at 4.2, ahead of Famous Campaigns (4.2). DesignRush is the smallest at 3.3.
Source: MarketFrame news analysis
| outlet | Average tone |
|---|---|
| Shots | 4.2 |
| Famous Campaigns | 4.2 |
| Ad Age | 4.2 |
| Roastbrief US | 4.2 |
| AdWorld.ie | 4.2 |
| Irish Star | 4.2 |
| DesignRush | 3.3 |
| Outlet | Headlines | Average tone |
|---|---|---|
| Shots | 1 | +4.2 |
| Famous Campaigns | 1 | +4.2 |
| Ad Age | 1 | +4.2 |
| Roastbrief US | 1 | +4.2 |
| AdWorld.ie | 1 | +4.2 |
| Irish Star | 1 | +4.2 |
| DesignRush | 1 | +3.3 |
One or two headlines is not a lean: read these as how this story was told, not as a verdict on the outlet.
| Tone | What the article reported, and why it scored that way |
|---|---|
| +4.2 | Aer Lingus advertising campaign coverage. |
| +4.2 | Creative rebrand campaign for Aer Lingus. |
| +4.2 | Aer Lingus advertising aimed at American market. |
| +4.2 | Brand campaign for Irish subsidiary airline in US. |
| +4.2 | Aer Lingus US marketing push. |
| +4.2 | Humorous advertising campaign for Aer Lingus. |
| +3.3 | Campaign aims to raise US awareness of Aer Lingus. |
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