FTSE 100 news / Companies and sectors / Imperial Brands / Imperial Brands expands Paramount range with red variant
Imperial Brands expands Paramount range with red variant
+5.1 positive
Imperial added a red Superkings variant to its Paramount brand in the UK.
How each outlet covered it
| Outlet | Headlines | Tone |
|---|---|---|
| Asian Trader | 1 | +5.5 |
| conveniencestore.co.uk | 1 | +5.0 |
| Tobacco Reporter | 1 | +4.8 |
Day by day
Thursday 1 October 2026
Imperial added a red Superkings variant to its Paramount brand in the UK.
- +5.5 Imperial Brands expands its fastest-growing sub-value brand with Paramount Red Superkings
Expanding its fastest-growing sub-value brand with new variant. - +5.0 Imperial Brands adds red variant to Paramount range
Product extension of growing Paramount brand in UK. - +4.8 Imperial Expands Paramount Brand in UK
Paramount brand expansion in UK, modest positive.